Tuesday, November 29, 2016

Mile high sneakers

EasyJet released a pair of smart shoes featuring the airline’s signature orange. The Sneakairs are designed to help travellers explore new cities by giving vibration cues through the soles when it’s time to turn. The high flying kicks were equipped with Google Maps integration.

Back in 20111, low-cost carrier airBaltic launched the airBaltic shoe in 2011 as an advertising promotion. The tech-free shoes that features a passenger-jet motif caused such a buzz the company ordered a limited batch of 1,000 pairs which you can still buy at 49.90 Euros at the airBalticShop.

As a promotion, Ad agency Eleven, Inc. spent almost eight months with Virgin America designing and executing The Virgin America First Class Shoe. The one-off Italian leather sneakers had a functional Wi-Fi hotspot, LED mood lighting, airline seat belt ankle straps, USB ports and a video screen. The promotional shoes were auctioned off on eBay raising $97,877.77 for Soles4Souls, a not for profit organization that fights poverty by distributing shoes and clothing to those in need.


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