Keep (as in earning your keep) is an independent apparel company which sells vegan shoes. Former Beastie Boy, Ad-Rock aka Adam Horovitz, has designed a new shoe for the company that will help raise money for Planned Parenthood, Pitchfork, NY.
The "Ramos Ad-Rock" was designed for winter warmth and boasts a primarily black design, accented with magenta laces (reference to Planned Parenthood) and an embroidery of "Horovitz" split between the right and left shoe. The shoe is available to pre-order at $US97 a pair and will ship late February 2017.
Earlier this month, Ad-Rock hosted a rally against hate in Brooklyn's Adam Yauch Park, which was renamed for the late Beastie Boy in 2013 and was recently defaced with anti-Semitic, pro-Trump graffiti.