Thursday, November 17, 2016

Faster than a speeding bullet?




Nice to think there is a pair of super shoes out there that could turn a couch potato like me into another Usain Bolt. Unfortunately, the truth of the matter is there is not, nor is it likely there will ever be. After millions of dollars have been spent on research and development shoe companies have failed to impact on World breaking records, as witnessed by Rio 2016.



Companies like Nike tirelessly try to achieve the magic elixir by many novel ways which involve the latest technologies but to no real avail. Whilst success in other areas of sports clothing such as swimming and cycling etc., have proved more fruitful field and track shoes remain more or less the same. Shoes remain the most vital piece of equipment an elite athlete has but to date, new models do not shave millimetres of performance records.



Modern sport shoes with their high colourways etc., function mainly as advertising billboards for apparel companies and shoe deals give the means of financing athletes. Usain Bolt (Jamaica), makes $32.5 million a year, including $30 million in endorsements. Far less visible athletes make between $10,000 to $25,000 annually from their contracts with shoe companies, along with prize money and other endorsements. Shoe designers continue to produce shoes which undoubtedly, do not distract athletes from a good performance but despite all manner of comfort and traction tweeking, modern footwear alone will never replace years of training, good coaching and the right body mechanics.



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