Saturday, November 12, 2016

adidas Speefactory: Back on US soil

Adidas intends return some of its shoe production to the U.S. The “Speedfactory” in Atlanta, Ga. factory is staffed mostly by robots and will produce running shoes. The US Speedfactory will create 160 jobs for human workers. The first Adidas Speedfactory was piloted in Ansbach, Germany and caters specifically to localised demand for customized shoes made out of local materials. According to the company the move toward Speedfactory, is not about replacing traditional production, but instead allowing retailers to order based on current trends and receive product without waiting for shipping from overseas.

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