Saturday, June 18, 2016

Shoe Dog: Autobiography of Phil Knight




In his new book Phil Knight tells the story of Nike, from its creation in 1962 until it went public in 1980. It details the story of an MBA graduate with a crazy idea of importing running shoes from Japan to the multi-million dollar company it would become. Knight emerges as an obsessive, driven individual who was not above descending to dubious business tactics when necessary. Surrounded by his core management team, known in frat-boy parlance as "the Buttfaces" he forged ahead where no other Shoe Dog went before. Great read .



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