Fred Perry has launched a Re-Issue collection of their 1934 Fred Perry tennis shoe to coincide with the official start of Wimbledon 2014. To celebrate the 80th anniversary of Fred Perry’s first Wimbledon title in 1934 the company asked 5 international retailers to customize their own edition of the famous tennis shoes.
Oi Polloi (Manchester) created a fifties influenced version in a light ecru canvas upper and matching terry collar.
Foot Patrol (London) came up with a jet black suede variation.
Firmament (Berlin) has taken a tech-sport approach, combining white suede uppers with an air-mesh tongue and lining.
Hanon (Aberdeen) took inspiration from the iconic Lambretta GP series with a ‘GP yellow’ suede upper, offset by black trims and a brilliant white outsole.
Bodega’s design (Boston) refers to the original clay courts of Fred Perry’s Wimbledon time and has used sand colored suede.
To showcase the project, Fred Perry has teamed up with the magazine Rig Out to create a short film and a series of images, directed by Josh Millns and Harry Mayes, presenting the shoe and its roots in Wimbledon. The shoes come in special packaging with a concise biography of Fred Perry, the man and the brand, a limited edition Re-Issue box and dust bag along with a set of four “Made in England” tennis balls in a re-issued tube from the only UK tennis ball manufacturer.