Friday, July 20, 2012
adidas Samba on the links
One of the world’s best-known soccer shoes has crossed over to the golf course. Adidas AG introduced the Samba which based on its namesake and evergreen soccer training shoe . The Samba debuted in 1950 as an indoor soccer training shoe with rubber soles to provide grip on hard surfaces. Soon it became the company’s second-most popular behind the Stan Smith model tennis shoe. Golf shoes that look as though they belong in the gym have become more visible on the professional tours. Not only do players want to be comfortable as they walk 18 holes, they also want a bit of style like the dress-style golf shoes of yesterday. The golf Samba looks similar to the soccer shoe but with the addition of spikes. Adidas expects to produce more than 150,000 pairs of Samba shoes worldwide in 2012. South African, Rory Sabbatini wears Samba full-time on the U.S. PGA Tour, while England’s Justin Rose has used them in practice rounds. The $99 shoe comes in several colors including the original soccer model’s black with Adidas’s trademark three white stripes. The company has also unveiled a limited-edition Majors Collection, priced at $120, in honor of the four Grand Slam tournaments, producing 1,950 individually numbered pairs in honor of the year the Samba was introduced. The model for this week’s British Open comes in blue, white and red and was inspired by the Union Jack flag. The shoes for the Masters, a combination of Augusta National’s traditional green with yellow, and U.S. Open in red, white and blue, both sold out. The U.S. PGA Championship edition, in light blue and yellow to represent the beach at this year’s site, Kiawah Island, South Carolina, will be available this month.