Saturday, April 21, 2012

Sneakerology 101

About 40 people attended a lecture in Hoff Theater, Adele H. Stamp Student Union at the University of Maryland campus by Bobbito ‘aka Cool Bob’ Garcia and Elliott Curtis, both acknowledged experts in the study of sneaker culture. Garcia, author of Where‘d You Get Those? and former host of It’s The Shoes on ESPN, also held the first public screening of his new film on street basketball, Doin’ it in the Park. The event was sponsored by the Maryland Sneaker Cartel, a student group comprised of sneaker enthusiasts and aspiring entrepreneurs. Although the group has experimented with retail and community activism, this was their first event featuring guest speakers. Elliot Curtis started the first college course on sneaker culture at Carnegie Mellon University, began the lecture by introducing his audience to the history of sneakers in the U.S.

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