Saturday, June 26, 2010

Toning shoes are the new cross trainer

Market researcher NPD Group Inc., reported that sales of women's fashion footwear have increased by double-digits this spring compared to the same three-month period a year ago. For the three-month period ending in April 2010, women's shoe sales were up 24 percent from the same period a year ago. The same three-month period between 2008 and 2009 saw a 5 percent drop. Men's shoes are up 8 percent during the same period and kid's shoes, 2 percent. The trend is considered by some experts to herald the return of the consumer to purchasing. Closer analysis reveals sales of casual shoes are up 25 percent, boots are up 30 percent, and walking shoes including toning and shaping shoes are up over 100 percent. Toning shoes are the latest trend in athletic footwear and produced by a growing number of athletic footwear makers.

Toning shoes are likely to replace cross trainers as the new best seller in ath leisurewear. To date ,Nike (the largest athletic footwear and apparel company in the U.S.), has sidestepped the toning trend to relaunch the Nike Free training shoe. According to the manufacturer this is footwear that provides the sensation of being almost barefoot. See the video below for more information (sic when I studied gait analysis heel strike was normal in barefoot walking and forefoot contact first was abnormal – my how we have evolved :-)).

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