Tuesday, May 17, 2016
The MKG Hamburg exhibition 'Sneakers. Design for Fast Feet' highlights the cult which surrounds sports shoes with the presentation of around 100 posters and other printed promotion material created by designers and distributed by international agencies. Additionally, sneakers from private collections will be on show. The focus of 'Sneakers' lies not only on shoe design, but the design of a product's 'cool image' developed by creative people of the advertising industry.
According to the organisers of the exhibition, sneakers first attracted widespread attention in 1985 when they became associated with youth and hip-hop culture. In the same year Joschka Fischer wore trainers when he was sworn in as environment minister for the State of Hesse. At the time this earned him the nickname the “tennis shoe minister”.
Sneakers have become a worldwide phenomenon and a vital accessory for the modern city-dweller. Some dozen major brands and hundreds of lesser ones are in competition to find favour with consumers. This struggle is being conducted less and less through price wars and is instead being fought by other means: in the battle for hip design and a cool image. Of course, there are still shoes for particular types of sport but these days a more important market is street shoes, which appear in series, have “names”, and are often only brought out in limited editions, accompanied by elaborate advertising campaigns.
Charting the astonishing rise of the trainer over the last thirty years, the exhibition Sneakers. Design for Fast Feet looks at this seminal piece of footwear, which serves as a fashion statement, providing a splash of colour in our daily lives. As the first major show on the subject in Germany, it examines the phenomenon of sneaker culture from a variety of angles, shedding light on its importance in youth culture, its design, the marketing strategies adopted by its manufacturers, and the collector scene. There are a total of around 250 exhibits on display, including some 120 pairs of shoes – historic examples worn by famous sports stars, constituting a selection of prized items from private collections.
The exhibition Sneakers. Design for Fast Feet is produced in cooperation with numerous collectors, who are often loath to part with their most treasured pieces. Many of the posters and large-format prints on show were donated to the MKG by designers and agencies for the purposes of the exhibition. The exhibition will be held at the Hamburg Museum für Kunst und Gewerbe until August 28, 2016 .
Friday, May 13, 2016
easyJet, European budget airline have introduced 'Sneakairs’ for their customers. The new age wearable technology in the form of a sneaker with embedded sensors which vibrate to tell people which way to turn when walking around unfamiliar places. The sensors are connected to a user's smartphone via Bluetooth which in turn relays GPS data back to the shoes. The hope is “Sneakairs” will be available for on board purpose in the near future.
Friday, May 6, 2016
Justin Timberlake helped make sneakers with suits a hot trend. Now he is back with a new hit “Can’t Stop the Feeling”. The video features other stars alongside Timberlake and a handful of sneaker moments, too. James Corden dances to the beat in slip-on plaid sneakers and Anna Kendrick busts a move in a multicolored high-top look. Ron Funches plays pinball and takes breaks to dance in Nike SB sneakers. Gwen Stefani also appears in the clip, singing along in her car. Kunal Nayyar from “The Big Bang Theory” dances on a sofa and coffee table in classic Common Projects kicks.
Sunday, May 1, 2016
Saturday, April 30, 2016
The Chelsea and England captain, John Terry , is known for his superstitions. Apparently, for luck he always uses the same urinal before every match. More recently he told Soccer AM., he wore three pairs of football boots per game. He has a pair to warm up in, a pair for the first half and a pair for the second half. The boots are never worn again, and his sponsor Nike , are left to replace them. Needless to say they are not too happy but the player does give a lot of his boots to the Make a Wish foundation, so they can auction them off. He also gives some to fans and mascots, as a keep sake to take home from the game.
Professional Footballers' Superstitions